In recent years the world of advertising has taken a giant leap forward with the introduction of more and more intuitive technology, meaning that businesses are able to reach a global audience via online advertising and don’t need to maintain a wholly localized customer base.
But the temptation is there to put marketing content out into the ether without much consideration of a target audience, meaning that although the cost of the ad maybe more, you might not necessarily reach the people that want to buy the products.
This is where programmatic advertising comes in. It’s a fairly new form of advertising that allows you access to user data in order to put your advert directly in front of the people that want to see it.
Ranwell Productions is a Texas based programmatic advertising agency dedicated to changing the future of advertising. Randy Sewell heads the company, Ranwell Productions, in this state-of-the-art marketing business. He says “programmatic advertising is the way forward and will overtake traditional advertising as it benefits businesses and consumers equally.”
Programmatic advertising works by using the cookie data for participating websites to determine the demographic of people hitting that website, the times they browse, what they look for and how often they purchase. Advertising space on those websites is then posted on a supply-side platform for businesses to bid on.
Businesses wishing to advertise can then bid on ad space against each other, which means they can spend as much or as little as they like, while ad space sellers still get a fair price for their space, without having to go through the long sales process.
It sounds like a complex process, but in reality, it’s much simpler for the space seller and for the business utilizing the space, saving hours of research time and money. It’s also much easier to track the success of an ad campaign using site analytics, meaning that businesses can be much more reactive to issues and change up their marketing process more quickly.
Mr Sewell is confident that this advertising process will take over as it’s “infinitely faster and more reactive to change than traditional advertising methods and is affordable and workable even for smaller businesses who don’t have a marketing department. This means that even start-ups can reach a global audience almost immediately.”
Programmatic advertising doesn’t just focus on website advertising either. In fact, ad space can be offered on any digital device including digital billboards. This means that if you’re local to the Texas area, you can still use your audience’s data to pinpoint the best billboard space to drive in your localised customers to a shop or showroom.
Ranwell Productions is busy gathering data in the Texas area and are fully equipped for local businesses to get in touch and try their hand at programmatic advertising to experience the benefits.
If you do have any questions regarding the process of programmatic advertising or want to understand how Ranwell can help your business increase conversion rates, then get in touch today or visit the website.
Ranwell Productions.
Country Club Rd, Valdosta, GA 31605
Phone: (866) 406-6096
Website: https://RanwellProductions.com